The presentation of a marketing video made by an agency for a company leads to awkward moments, especially problematic these days. With a strong ironic touch, it’s a comedy of embarrassments.
An advertising team meets to present the final cut of a project to a client. With the aim of making the campaign more balanced – too balanced – the endeavor quickly gives in to the obsession with perfect socio-cultural representativeness, with diversity of exact geometry, delving into the swampy and absurd terrain of “political correctness” taken to the extreme. Faced with the dilemma between inclusion and caricature, the protagonists face the challenges of navigating the complexities of societies in the modern age – all fortunately filtered and distorted by arid nordic humor. After all, hell is full of good intentions. (Jéssica Pestana)
