A fascinating dive into a particular niche of the Internet that revolves around luxury items, in particular the Birkin bag, which the Hermès brand makes a difficult item to acquire due to its exorbitant price that discourages its purchase. Thus the desire for consumerism is generated.
All the money in the world isn’t enough to get a Birkin bag. The process seems complex, and indeed it is – a dedicated deep dive on the internet confirms this. Through YouTube, we immerse ourselves in the world of the young women who nurture this dream, sharing personal desires, and exposing nuances of social class along the way. Here, it’s not just about unbridled mass consumption, but rather the distortion of luxury accessible to a privileged few. In this scenario of a superficial and volatile nature, oscillating between attraction and repulsion, we witness the role of fashion hierarchies in consolidating social status, a power legitimized by possession and ostentation, by the superfluous and disposable. (Jéssica Pestana)
