Is criticism a space for observation or thought? How can we transform a gesture into an active position for change? We invite you to reflect on the consciousness of the self and the world, among figures such as Zé Povinho, John Bull and Maria da Paciência. Rafael Bordalo Pinheiro’s caricatures challenge us to play, creating a mosaic of images and concepts that lead us to a critical attitude and the construction of responsible citizenship. After all, we are all a little bit Zé Povinho, aren’t we?