An innocuous beginning: Yoshii has a job that doesn’t satisfy him. What does satisfy him is the adrenaline rush of reselling products online in order to exceed his initial investment. The adrenaline becomes addictive and so does the money. But the film develops into something much more intriguing when his behavior in the digital world begins to have very real consequences in real life and the hostility that would remain in a comment section is taken to its ultimate consequences.